Two years, 200 unique brand and advertising images, starting from staging multiple flights in an airplane and Helsinki airport to filming reindeers and huskies in Lapland with teams of 30+ people.
Agency: Mirum
Creative director: Antti Kaarto
AD: Minna Hiltunen
Photographer: Juho Huttunen, Mikko Ryhänen, Jonas Lundqvist
Production company: Duotone
Producer: Lola Tairova