Worldwide launch, production included teams from Japan, New York and Sweden. 1-month pre-production, followed by 2-day shoot in Finland with a 35-person crew in the Alvar Aalto house and studio.
Agency: Fast Retailing
Creative director: Shu Hung
Art Director: Christian Herche
Photographer: Mel Bles / Webber
Production company: Duotone
Producer: Lola Tairova
Produced in partnership with Princess Pat